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October 23, 2018

ADiction

a new vicks commercial and a very old one

can ads change the world? i have no idea. should advertising, a clearly commercial pursuit, even venture into discussing things that matter a little more than buying the next thing… again, i don’t know. but as a copywriter, i often felt you could add something to your story… a little kindness, a bit of laughter, some protest even if the time for that had come. just a feeling. of course, there are public service campaigns, but i am speaking more…

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