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adiction

ADiction

who put the toy in the binaca toothpaste box?

everything is complex, nothing is without its politics, yet when the voice you know so well does its familiar lilt and stretch and sound segues to the next hit song, or you seize and peruse the toy that’s just popped out of a toothpaste box, that joy, that spike of thrill, there’s no complication in it. no politics either. which is why perhaps the mind grabs it all and puts it away in a safe place, knowing one day, it’ll…

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ADiction

a new vicks commercial and a very old one

can ads change the world? i have no idea. should advertising, a clearly commercial pursuit, even venture into discussing things that matter a little more than buying the next thing… again, i don’t know. but as a copywriter, i often felt you could add something to your story… a little kindness, a bit of laughter, some protest even if the time for that had come. just a feeling. of course, there are public service campaigns, but i am speaking more…

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ADiction

the new vicks commercial

credit: uploader The new Vicks commercial presents an unconventional mother-daughter story. The viral ad has already got nearly 6 million hits, and it’s not even been a week. Two of our writers post their thoughts on it. Do share yours, please. What consists of a family? One might ask. A mother, a father, one or more children, along with a set of grandparents might seem like an ideal image of a family. But does that necessarily have to be so?…

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ADiction

the toothpaste revolt

vicco vajradanti. vicco thunder-teeth… or should it be the one with thunder-teeth? ever heard of this toothpaste? can’t remember exactly when, must have been in the mid ’70s since i remember i was still in school, i switched to this new toothpaste shaking off the hold of the one and only colgate that i had known since birth practically. i have no idea what made me take such a step. people of fifteen or so usually don’t think of toothpaste.…

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