say utterly… no say “ut-terly” and the mind will automatically murmur “but-terly delicious.” it’s as if there is no other place the word utterly could take you to. butterly was its destination, butterly was its mate, where one went the other had to follow. the first ad with the amul girl i don’t remember how old i was, must have been around ten, when these words got embedded in my memory. possibly the first copy, as in advertising writing, that…
