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vintage ads

ADiction

From Thirst to Freshness.. Lime n Lemony Limca Ads

Limca Ads

Limca never could compete with its ever popular parent product Coca Cola or the brand’s arch enemy, Pepsi which was endorsed by superstars like Shahrukh and Sachin in the 90s. Primarily an Indian recipe, Limca has a sharp fizz and rather pungent taste with the hint of a lemoni after effect. Let’s just say, am not a fan. Most evenings, my uncle would have Limca with his vodka, alone in his room, with his new Jeffery Archer novel. This taboo excitement of the grown…

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ADiction

it’s a girl and she’s utterly…

say utterly… no say “ut-terly” and the mind will automatically murmur “but-terly delicious.” it’s as if there is no other place the word utterly could take you to. butterly was its destination, butterly was its mate, where one went the other had to follow. the first ad with the amul girl i don’t remember how old i was, must have been around ten, when these words got embedded in my memory. possibly the first copy, as in advertising writing, that…

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ADiction

Karke Dekho.. Achcha Lagta Hai.. (Do it.. It feels good)

blood donation ad karke dekho achcha lagta hai

A little girl walks upto a man in a cafe. She has come to say, “Thank you“. The man is curious, smiling at the cute girl. “Why thank you?”, he wants to know. He is probably a bachelor. Appears kind enough, happy to indulge a kid. Maybe, even happy at the idea of someone thinking he has done something good. She explains. “I have Thalassemia” (I had to look up the spelling of this blood disorder). The girl has a believable…

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ADiction

oh, those vw ads.

indranis index ravi uncle had a beetle. not the insect, the car. i must have been seven at the time, ravi uncle was my maternal uncle’s friend, a very trendy man in his early twenties, who dared to wear bright pink khadi guru kurtas back in the sixties, who had this stylish air and yeah, who had this really cute car. those days, you didn’t get “foreign” cars in india, only some people who could afford it, imported them. i…

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