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ADiction

Cadbury Ads – A Dash of Sweetness

cadbury ads kuch meetha ho jaye

Unlike the west with all the different chocolate brands, in India the chunk of the market share is dominated by Cadbury. It’s Dairy Milk brand is almost synonymous to chocolates and one often uses the brand name interchangeably with the common noun. This product line was launched in 1905. More than a century old and still it remains in fashion. Kya swad hai zindagi key.. roughly translates to the flavour of life.. As I was reading about the various ad campaigns I came to…

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