Limca never could compete with its ever popular parent product Coca Cola or the brand’s arch enemy, Pepsi which was endorsed by superstars like Shahrukh and Sachin in the 90s. Primarily an Indian recipe, Limca has a sharp fizz and rather pungent taste with the hint of a lemoni after effect. Let’s just say, am not a fan. Most evenings, my uncle would have Limca with his vodka, alone in his room, with his new Jeffery Archer novel. This taboo excitement of the grown…
