Browsing Tag

advertising

ADiction

who put the toy in the binaca toothpaste box?

everything is complex, nothing is without its politics, yet when the voice you know so well does its familiar lilt and stretch and sound segues to the next hit song, or you seize and peruse the toy that’s just popped out of a toothpaste box, that joy, that spike of thrill, there’s no complication in it. no politics either. which is why perhaps the mind grabs it all and puts it away in a safe place, knowing one day, it’ll…

Continue Reading

ADiction

a new vicks commercial and a very old one

can ads change the world? i have no idea. should advertising, a clearly commercial pursuit, even venture into discussing things that matter a little more than buying the next thing… again, i don’t know. but as a copywriter, i often felt you could add something to your story… a little kindness, a bit of laughter, some protest even if the time for that had come. just a feeling. of course, there are public service campaigns, but i am speaking more…

Continue Reading

ADiction

the new vicks commercial

credit: uploader The new Vicks commercial presents an unconventional mother-daughter story. The viral ad has already got nearly 6 million hits, and it’s not even been a week. Two of our writers post their thoughts on it. Do share yours, please. What consists of a family? One might ask. A mother, a father, one or more children, along with a set of grandparents might seem like an ideal image of a family. But does that necessarily have to be so?…

Continue Reading

ADiction

Cadbury Ads – A Dash of Sweetness

cadbury ads kuch meetha ho jaye

Unlike the west with all the different chocolate brands, in India the chunk of the market share is dominated by Cadbury. It’s Dairy Milk brand is almost synonymous to chocolates and one often uses the brand name interchangeably with the common noun. This product line was launched in 1905. More than a century old and still it remains in fashion. Kya swad hai zindagi key.. roughly translates to the flavour of life.. As I was reading about the various ad campaigns I came to…

Continue Reading

ADiction

who wrote “the zing thing”?

goldspot add - zing thing

i think i need a sleuth on the job. would mr poirot like to step in or maybe mr holmes? they say, and they obviously haven’t a clue, that you can find anything (read everything) on the net. alas, not true. for the most part of my morning today i have searched, at first confidently, then impatiently, finally desperately… for something you’d think was pretty simple to find: the name of the advertising agency or the copywriter who wrote a…

Continue Reading