Unlike the west with all the different chocolate brands, in India the chunk of the market share is dominated by Cadbury. It’s Dairy Milk brand is almost synonymous to chocolates and one often uses the brand name interchangeably with the common noun. This product line was launched in 1905. More than a century old and still it remains in fashion. Kya swad hai zindagi key.. roughly translates to the flavour of life.. As I was reading about the various ad campaigns I came to…
i think i need a sleuth on the job. would mr poirot like to step in or maybe mr holmes? they say, and they obviously haven’t a clue, that you can find anything (read everything) on the net. alas, not true. for the most part of my morning today i have searched, at first confidently, then impatiently, finally desperately… for something you’d think was pretty simple to find: the name of the advertising agency or the copywriter who wrote a…
indranis index ravi uncle had a beetle. not the insect, the car. i must have been seven at the time, ravi uncle was my maternal uncle’s friend, a very trendy man in his early twenties, who dared to wear bright pink khadi guru kurtas back in the sixties, who had this stylish air and yeah, who had this really cute car. those days, you didn’t get “foreign” cars in india, only some people who could afford it, imported them. i…